Advertising agency with international experience and B2B focus

Swedish advertising agency RCB2 Communication specialises in marketing and communication with a strong B2B focus. Projects often involve complex products and services bought by professional users the world over. Our client list includes several of Sweden’s leading export companies and organisations, including ABB, Atlas Copco, Bahco, Delaval, Irazola, Lindstrom, Norma Group, Outokumpu and Stora Enso.

Most of RCB2’s clients sell complex products and services to distributors, retailers and directly to professional users where both technical specialists and decision-makers take part in the purchasing process. Their different needs require a diversity of information – from detailed product features to broad business advantages.

Understanding processes and drawing the right conclusions

RCB2 has over 25 years’ experience in marketing communication within B2B. Our staff is well acquainted with common business practices employed when selling products and services company-to-company.

Creativity and simplicity

¨We take a creative approach to every task, yet our hallmark is always simplicity. We believe that good communication must be simple if target groups are to grasp and understand your marketing message. This applies both to imaginative advert designs as well as extensive web applications.

Simplicity also characterises our way of working with clients. Creative ideas work best when supported by an agency/client relationship built on mutual trust, where all involved are encouraged to contribute their full know-how and experience.

Strategy and messages

Consistent and coordinated actions using all available media successively build-up a company’s position in its market.
This doesn’t mean, however, doing the same thing year in
and year out. Business conditions are never static, so we
need to be alert to changes and act accordingly.

We invite you to contact any of the RCB2 project managers